Vendors nowadays expect agencies to have smart offices with modern signage, the latest in computer equipment, to be open six or seven days a week with office staff on hand, and to answer the phone at 9pm at night.
Would you let your most valuable asset be sold by a flat-fee salesperson? What kind of effort can you expect on their behalf? What is their marketing style? What is the style of their office and marketing and what type of buyers does it attract – emotion-driven or investors?
Perhaps
it’s more relevant to determine the profile of the agency rather than
the commission fee or scale. For example, a prestige property being sold
by a discount agency may send a message to potential buyers that you’re
a desperate vendor trying to cut corners and save a bob or two.As with all things in life, there is no black or white, but many shades of grey. The most important aspects of selling your home are to first choose the presentation and style of the agency, discuss the level of service appropriate to the particular property, and then talk about the fee for service.
We hope this has been valuable information, if you have any questions or comments, please drop us a line.
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